Search Engine Optimisation & Other Standard Features in our Websites

We go one step further as standard

Because we aim to deliver a high quality service and result with every website we create, we include features as standard that other companies charge extra for. All of our websites include as standard:

 

Search Engine Optimisation (SEO)

The basis for all SEO is well designed & built website, so all of our websites include SEO as standard.

A well-designed & correctly-built website is the basis for all SEO, so all of our websites include SEO as standard.

Search Engine Optimisation (SEO) is the preparation of a website so it will be ranked in search engines such as Google for specific search keywords.

The best method of incorporating SEO in your website is to have good content and for the site to be designed appropriately from the bottom up. Let us know what search terms you would like your site to show up for and we will optimise your site accordingly.

We Build your Website for SEO from the Bottom Up

Our knowledge and experience enables us to create a properly designed website framework that is fundamental to all successful SEO. A well-designed page structure and clean, well-written code makes it easier for search engines to find and "understand" your content contained within the web page code.

Content Optimisation

Content that is clear, informative and useful is the most important part of a website for visitors. Therefore your content should be written with your customers needs in mind. We can work with you to advise on optimising your customer-oriented content for search engines without affecting the customer experience, and our well-designed framework ensures this content is easily accessible to search engines.

We know the techniques to use but also the tricks to avoid. We ensure our SEO adheres to Googles guidelines. "Black-hat" SEO tricks (such as keyword stuffing) provided by unscrupulous companies can risk damage to your site and reputation, and can result in your site being blacklisted by search engines.

Submit to Google

The fastest way to ensure Google finds your new webpages is to tell them. After we build your search-engine friendly website, we create a Sitemap to submit to Google to tell it about your site and all of its pages. If you have an existing website, we can also tell it to remove the old pages from its search.

Monitor the Results

We will monitor the ranking of your site during the first months to ensure it is improving. It is important to remember that many factors can affect a website's ranking, so it can take time for your website to move up the rankings.

A Word from Google on SEO

It is important to remember that your real consumers are your customers - not search engines - and Google recommend that you base your optimization decisions first and foremost on what's best for the visitors of your site. More information from Google

 

Custom Design

Your website is often the first way that prospective customers learn about your business, so your website's "look-and-feel" should reflect your business.

Every Tribtec website is designed specifically to suit the objectives and ethos of the individual client. We can design to strict branding guidelines as we did for quiznos.ie; incorporate your existing brand as we did with saintkillians.ie; or create a new look from scratch that is appropriate for the purpose and nature of the website, like the very different looks we created for kinvarans.ie or kilbridememorials.ie.

We never use pre-existing templates. Generic template designs can dictate how your business will appear online, and can even be used by other websites. We believe that the appearance of your website should reflect your business and support your goals, not limit them. This is why we do not try to fit your business into an existing template or CMS system, we work with you to identify your business objectives and then develop a design that encompasses these.

Go to our portfolio for examples of our work

 

CMS / Web-based Editing System for Updates

With your new website, we will give you access to an easy-to-use editor so you can edit the content of your site whenever you wish without you having to contact us.

The editor will depend on the system we have chosen for your site, but in most cases this is a WYSIWYG (What You See Is What You Get) editor that allows you to make changes in a similar way to how you would edit a Word document.

The editor will always protect the structure of your site, so you are free to update the content and add or delete pages, images and documents, without the worry of inadvertently "breaking" the page.

 

Visitor Tracking

We add visitor tracking to your website to provide in-depth analytics of your customers behaviour. This can tell you information such as:

  • Number of visitors and page hits
  • Your most popular pages
  • Keyword analysis
  • Where the visitor came from (e.g. Google, another link)
  • Visit length
  • Geographical location

 

In-house Development

All of our websites are developed in-house. We never outsource any development, so we can stand over our work.

 

Hosting & Domain Name Registration

We can take care of the domain registration and website hosting, should you require it.

We can also create e-mail addresses for your domain, e.g. info@yourdomain.com, for professionalism

What is a domain name?

A domain name is the internet equivalent of a postal address. It is the location of your web site on the Internet, e.g. www.tribtec.ie.

It is important to remember that you only register your domain name for a fixed length of time, and it must be renewed when that time has lapsed.

Choosing a domain name

It is important to choose a domain name that is relevant to your business, e.g. your business name. This will help customers find your business online. You must also choose the domain suffix (called a TLD) e.g. .ie. .com .net.

A TLD represents your businesses format, e.g.

  • .com is short for company,
  • .org is for organisation and is was traditionally used by non-profit organisations, however nowadays this doesn't apply

Outside the US. TLDs representing your geographical location are popular

Registering a .ie domain name

Having a .ie domain name offers a number of benefits. Because it is regulated, only legitimate businesses are given a .ie domain name so it inspires confidence and trust in customers. It also provides an advantage in Google searches. Google gives priority to a .ie domain name if the search being performed is either from Ireland or if the search query is about Ireland.

To register a .ie domain name, you must apply to the IEDR. For an Irish business wishing to register a name that reflects their business name, they simply require your RBN (Registered Business Name) or CRO number, However you do not need to have a registered business name to qualify. For more information visit http://www.domainregistry.ie/questions.php

 

As part of our web design service, we can register your chosen domain name(s) on your behalf, subject to availability.